🧩 COURSE STRUCTURE (MODULE-WISE)

🔹 Module 1: Digital Marketing Foundations & Strategy (40 Hours)

• Digital Marketing Ecosystem
• Consumer Behaviour & Buyer Journey
• Marketing Funnels & Growth Models
• Brand Strategy & Positioning
• Campaign Planning & Budgeting

🔹 Module 2: Website, CMS & Conversion Basics (40 Hours)

• Website Structure & UX Basics
• CMS Platforms (WordPress – Basics)
• Landing Pages & Conversion Elements
• Website Optimization for Marketing
• Lead Capture & Forms

🔹 Module 3: Search Engine Optimization (SEO) (80 Hours)

• Keyword Research (Basic to Advanced)
• On-page & Technical SEO
• Off-page SEO & Link Building
• Local & Mobile SEO
• SEO Tools & Performance Tracking

🔹 Module 4: Search Engine Marketing (SEM & PPC) (90 Hours)

• Google Ads (Search, Display, Video)
• Keyword Bidding & Quality Score
• Ad Copywriting & Extensions
• Conversion Tracking
• Campaign Optimization & Scaling

🔹 Module 5: Social Media Marketing & Advertising (80 Hours)

• Organic Social Media Strategy
• Facebook, Instagram & LinkedIn Ads
• YouTube Advertising
• Influencer Marketing Strategy
• Community & Brand Management

🔹 Module 6: Content Marketing & Creative Strategy (60 Hours)

• Content Strategy & Planning
• Blogging & SEO Content
• Visual & Video Content Strategy
• Brand Storytelling
• Content Calendar & Execution

🔹 Module 7: Email, WhatsApp & Automation Marketing (40 Hours)

• Email Marketing Campaigns
• Marketing Automation Basics
• WhatsApp & Mobile Marketing
• CRM Introduction
• Lead Nurturing Strategy

🔹 Module 8: E-commerce & Marketplace Advertising (50 Hours)

• E-commerce Marketing Strategy
• Marketplace Ads (Amazon / Flipkart – Overview)
• Product Launch Campaigns
• Affiliate Marketing Basics
• Performance Tracking

🔹 Module 9: Web Analytics, Data & Reporting (60 Hours)

• Google Analytics (GA4)
• Google Search Console
• Paid Campaign Analytics
• Dashboards & MIS Reports
• ROI & Performance Measurement

🔹 Module 10: Freelancing, Agency & Career Skills (40 Hours)

• Freelancing Platforms & Models
• Client Pitching & Proposal Writing
• Pricing & Contracts
• Resume & Portfolio Development
• Interview Preparation

🔹 Module 11: Live Campaigns & Internship Project (80 Hours)

• Live SEO / Paid Ad Campaign
• Social Media Advertising Project
• Brand / Business Promotion
• Performance Reporting

🔹 Module 12: Capstone Project & Final Assessment (60 Hours)

• End-to-End Digital Marketing Campaign
• Strategy → Execution → Analytics
• Final Presentation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 700–750 Hours

📝 ASSESSMENT & CERTIFICATION

• Continuous Assessment, Assignments & Tools: 40%
• Final Capstone Project, Live Campaign & Viva Voce: 60%
• Successful learners will receive
• Diploma in Digital Marketing & Online Advertising
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES

• Digital Marketing Executive / Manager (Junior)
• Performance Marketing Executive
• SEO / SEM Specialist
• Social Media Advertising Manager
• Digital Campaign Analyst
• Freelance Digital Marketer
• Online Business / Startup Marketer

🚀 PROGRESSION & HIGHER PATHWAYS

• Advanced Performance Marketing Specialization
• Diploma in E-commerce & Digital Business Management
• Entrepreneurship & Startup Incubation Programs