🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: Introduction to Digital Marketing (10 Hours)

• What is Digital Marketing
• Traditional vs Digital Marketing
• Digital Marketing Ecosystem
• Scope, Career Opportunities & Industry Overview
• Digital Consumer Behaviour

🔹 Module 2: Digital Platforms & Online Presence (12 Hours)

• Understanding Websites & Landing Pages
• Basics of Domain, Hosting & CMS
• Introduction to Blogs & Online Content
• Website User Experience (UX Basics)

🔹 Module 3: Search Engine Basics (SEO Introduction) (15 Hours)

• How Search Engines Work
• Introduction to SEO
• Keywords & Search Intent
• On-page vs Off-page SEO (Overview)
• SEO Tools (Intro Level)

🔹 Module 4: Social Media Marketing Fundamentals (18 Hours)

• Overview of Social Media Platforms
• (Facebook, Instagram, YouTube, LinkedIn)
• Creating Business Profiles
• Content Types & Posting Strategy
• Audience Engagement Basics
• Introduction to Influencer Marketing

🔹 Module 5: Content Marketing Basics (12 Hours)

• What is Content Marketing
• Types of Digital Content
• Basics of Copywriting
• Content Planning & Calendars
• Introduction to Visual Content

🔹 Module 6: Online Advertising Overview (10 Hours)

• Introduction to Online Paid Ads
• Google Ads Basics
• Social Media Ads Overview
• Organic vs Paid Marketing
• Budgeting & Campaign Basics

🔹 Module 7: Email & Mobile Marketing Basics (8 Hours)

• Introduction to Email Marketing
• Email Campaign Types
• Basics of Mobile Marketing
• WhatsApp & SMS Marketing Overview

🔹 Module 8: Analytics & Digital Tools (10 Hours)

• Introduction to Google Analytics
• Understanding Traffic, Reach & Engagement
• Basic Reporting & Metrics
• Overview of Digital Marketing Tools

🔹 Module 9: Mini Project & Assessment (7 Hours)

• Digital Marketing Plan (Basic)
• Social Media Page Setup
• Content Calendar Creation
• Final Assessment & Presentation

🧮 TOTAL LEARNING HOURS

Approx. 100–110 Hours

📝 ASSESSMENT & CERTIFICATION

• Internal Assignments & Practical Work: 40%
• Final Project & Viva: 60%
• Successful candidates will receive
• Certificate in Digital Marketing Fundamentals
• issued by LTPL Skill Foundation

💼 CAREER OUTCOMES (ENTRY LEVEL)

• Digital Marketing Executive (Trainee)
• Social Media Assistant
• Content Support Executive
• Digital Marketing Intern
• Entrepreneur / Freelancer (Beginner Level)

🚀 PROGRESSION PATH

• Advanced Certificate in Digital Marketing
• Advanced Certificate in SEO & SEM
• Diploma in Digital Marketing & Online Advertising