🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: Introduction to Content Writing (10 Hours)

• What is Content Writing
• Role of Content in Digital Marketing
• Types of Content (Blogs, Articles, Web Content, Social Media)
• Career Opportunities in Content Writing

🔹 Module 2: Fundamentals of Writing Skills (15 Hours)

• Grammar & Sentence Structure (Basics)
• Writing Style & Tone
• Vocabulary Building
• Writing for Clarity and Readability

🔹 Module 3: Digital Content Writing (18 Hours)

• Website Content Writing
• Blog & Article Writing
• SEO-friendly Content Writing (Basics)
• Writing Headlines & Call-to-Actions (CTA)

🔹 Module 4: Social Media & Short-Form Content (12 Hours)

• Social Media Captions
• Writing for Instagram, Facebook & LinkedIn
• Content for Reels & Shorts (Script Basics)
• Trend-based Content Writing

🔹 Module 5: Editing, Proofreading & Tools (12 Hours)

• Editing Techniques
• Proofreading Methods
• Plagiarism Awareness
• Content Writing Tools (Intro)

🔹 Module 6: Introduction to Copywriting (10 Hours)

• Basics of Copywriting
• Promotional Content Writing
• Email Writing (Basics)
• Product & Brand Descriptions

🔹 Module 7: Freelancing & Content Career Basics (8 Hours)

• Content Writing as a Career
• Freelancing Platforms (Overview)
• Client Communication
• Portfolio Development Basics

🔹 Module 8: Mini Project & Assessment (15 Hours)

• Blog Writing Project
• Website Content Draft
• Social Media Content Set
• Final Evaluation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 100–110 Hours

📝 ASSESSMENT & CERTIFICATION

• Continuous Assignments & Writing Tasks: 40%
• Final Project & Viva Voce: 60%
• Successful learners will receive
• Certificate in Content Writing
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES (ENTRY LEVEL)

• Content Writer (Junior)
• Blog Writer
• Social Media Content Assistant
• Digital Marketing Content Executive
• Freelance Content Writer
• Website Content Creator

🚀 PROGRESSION PATH

• Advanced Certificate in Content Writing & Copywriting
• Advanced Certificate in Digital Marketing
• Diploma in Digital Content Creation & Media Production