🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: Introduction to Social Media Marketing (10 Hours)

• What is Social Media Marketing
• Role of Social Media in Digital Marketing
• Organic vs Paid Social Media
• Career Opportunities in Social Media Marketing

🔹 Module 2: Social Media Platforms Overview (18 Hours)

• Facebook for Business
• Instagram Marketing
• YouTube Channel Basics
• LinkedIn for Professional Branding
• Understanding Platform Algorithms (Basics)

🔹 Module 3: Social Media Page Setup & Optimization (12 Hours)

• Creating Business Pages & Profiles
• Profile Optimization Techniques
• Bio, Highlights & CTA Setup
• Brand Tone & Visual Identity

🔹 Module 4: Content Creation & Planning (18 Hours)

• Types of Social Media Content
• Content Writing for Social Media
• Image, Reel & Video Content Basics
• Content Calendar Creation
• Tools for Content Creation

🔹 Module 5: Audience Growth & Engagement (12 Hours)

• Understanding Target Audience
• Engagement Techniques
• Hashtags & Trends
• Community Management
• Influencer Marketing (Introduction)

🔹 Module 6: Social Media Advertising Basics (10 Hours)

• Introduction to Facebook & Instagram Ads
• Ad Objectives & Formats
• Budgeting Basics
• Boosted Posts vs Ads

🔹 Module 7: Social Media Analytics & Tools (8 Hours)

• Key Metrics: Reach, Engagement, Impressions
• Platform Insights Overview
• Basic Reporting
• Social Media Management Tools (Intro)

🔹 Module 8: Mini Project & Assessment (12 Hours)

• Create & Manage a Social Media Page
• Content Calendar & Posting
• Basic Ad Campaign (Demo)
• Final Presentation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 100–110 Hours

📝 ASSESSMENT & CERTIFICATION

• Practical Assignments & Activities: 40%
• Final Project & Viva Voce: 60%
• Successful learners will receive
• Certificate in Social Media Marketing
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES (ENTRY LEVEL)

• Social Media Executive (Trainee)
• Social Media Coordinator
• Content Assistant
• Digital Marketing Intern
• Freelance Social Media Manager (Beginner)
• Small Business Social Media Handler

🚀 PROGRESSION PATH

• Advanced Certificate in Social Media & Influencer Marketing
• Advanced Certificate in Digital Marketing
• Diploma in Digital Marketing & Online Advertising