🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: E-commerce Business Models & Strategy (20 Hours)

• Overview of E-commerce Ecosystem
• Business Models: B2C, B2B, D2C, Marketplace
• Product Selection & Market Research
• Pricing Strategy & Profit Margins
• Online Business Planning

🔹 Module 2: Online Store & Marketplace Management (35 Hours)

• Shopify & WooCommerce (Store Setup – Advanced)
• Amazon, Flipkart & Other Marketplaces (Seller Strategy)
• Product Catalog Optimization
• Inventory & Stock Management
• Multi-channel Selling

🔹 Module 3: E-commerce Operations & Supply Chain (30 Hours)

• Order Management Systems
• Warehousing & Fulfilment Models
• Packaging & Logistics Optimization
• Returns, Refunds & Reverse Logistics
• Vendor & Supplier Coordination

🔹 Module 4: Digital Marketing for E-commerce (40 Hours)

• E-commerce SEO
• Marketplace Ads & Sponsored Products
• Social Media & Influencer Marketing for E-commerce
• Product Launch Campaigns
• Retargeting & Performance Marketing Basics

🔹 Module 5: Payment Systems, GST & Legal Compliance (25 Hours)

• Payment Gateways & Settlement Cycles
• GST in E-commerce
• Invoicing & Accounting Basics
• Consumer Protection & Marketplace Policies
• Data Privacy & Cyber Security (Basics)

🔹 Module 6: Customer Experience & Brand Management (25 Hours)

• Customer Journey Mapping
• Customer Support Systems
• Reviews, Ratings & Reputation Management
• CRM Basics for E-commerce
• Brand Trust & Loyalty Building

🔹 Module 7: Analytics, MIS & Business Reporting (25 Hours)

• Sales & Revenue Tracking
• Key E-commerce Metrics & KPIs
• Google Analytics for E-commerce
• Dashboard & MIS Reporting
• Data-driven Decision Making

🔹 Module 8: Scaling Online Businesses & Automation (20 Hours)

• Growth & Scaling Strategies
• Automation Tools & Processes
• Cross-border E-commerce (Overview)
• Vendor & Team Management
• Risk Management

🔹 Module 9: Entrepreneurship, Freelancing & Career Skills (15 Hours)

• Starting an Online Business
• Client & Vendor Negotiation
• Business Pitching & Funding Basics
• Freelancing & Consulting in E-commerce
• Career Pathways in E-commerce

🔹 Module 10: Live Business Project & Capstone (30 Hours)

• Online Store / Marketplace Live Project
• Marketing & Sales Campaign Execution
• Business Performance Analysis
• Final Business Presentation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 280–300 Hours

📝 ASSESSMENT & CERTIFICATION

• Assignments, Case Studies & Practical Work: 40%
• Final Live Project, Business Plan & Viva Voce: 60%
• Successful learners will receive
• Advanced Certificate in E-commerce & Online Business Management
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES

• E-commerce Operations Manager (Junior)
• Online Business Executive
• Marketplace Account Manager
• Digital Sales & Growth Executive
• E-commerce Consultant (Entry Level)
• Online Entrepreneur / D2C Founder

🚀 PROGRESSION PATH

• Diploma in E-commerce & Digital Business Management
• Diploma in Digital Marketing & Online Advertising
• Advanced Entrepreneurship & Startup Programs