🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: Design Thinking & Branding Fundamentals (20 Hours)

• Design Thinking Process
• Role of Design in Branding
• Brand Identity vs Brand Image
• Visual Communication Principles
• Understanding Brand Psychology

🔹 Module 2: Advanced Design Principles & Typography (30 Hours)

• Advanced Color Theory
• Typography Systems & Font Pairing
• Grid Systems & Layout Design
• Visual Hierarchy & Consistency
• Design for Brand Recall

🔹 Module 3: Professional Design Tools (Advanced) (40 Hours)

• Adobe Photoshop (Advanced Techniques)
• Adobe Illustrator (Vector & Logo Design)
• Introduction to Adobe InDesign
• File Formats, Print & Digital Outputs
• Workflow & Asset Management

🔹 Module 4: Logo Design & Visual Identity Systems (40 Hours)

• Logo Design Process
• Concept Development & Sketching
• Logo Variations & Usage Guidelines
• Brand Color Palette & Typography
• Creating Brand Style Guides

🔹 Module 5: Branding for Digital & Marketing Media (35 Hours)

• Social Media Branding
• Website & UI Visual Branding (Basics)
• Advertising Creatives (Digital & Print)
• Campaign Visuals & Storytelling
• Motion Graphics for Branding (Intro)

🔹 Module 6: Print Media & Marketing Collaterals (30 Hours)

• Brochures, Flyers & Posters
• Business Cards & Stationery
• Packaging Design (Basics)
• Print Production & Pre-Press

🔹 Module 7: Client Briefs, Creative Strategy & Project Handling (25 Hours)

• Understanding Client Requirements
• Creative Brief Development
• Presentation & Pitching Skills
• Client Feedback & Revisions
• Time & Project Management

🔹 Module 8: Portfolio Development & Freelancing Skills (20 Hours)

• Portfolio Planning & Design
• Case Study Creation
• Freelancing Platforms Overview
• Pricing, Proposals & Contracts
• Personal Brand Building

🔹 Module 9: Live Branding Project & Capstone (30 Hours)

• Brand Identity Project
• Marketing Campaign Design
• Complete Brand Presentation
• Final Evaluation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 270–290 Hours

📝 ASSESSMENT & CERTIFICATION

• Practical Design Assignments & Projects: 40%
• Final Branding Project, Portfolio & Viva Voce: 60%
• Successful learners will receive
• Advanced Certificate in Graphic Design & Branding
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES

• Graphic Designer
• Brand Designer
• Visual Communication Designer
• Creative Executive
• Design Agency Executive
• Freelance Graphic & Brand Designer

🚀 PROGRESSION PATH

• Diploma in Creative Media & Branding
• Advanced Specialization in UI/UX Design
• Advanced Motion Graphics & Visual Design Programs