🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: Advanced Social Media Strategy & Planning (20 Hours)

• Social Media Ecosystem (Advanced)
• Brand Positioning on Social Platforms
• Audience Research & Buyer Personas
• Content & Campaign Planning
• Social Media Funnels & Growth Strategy

🔹 Module 2: Platform Mastery – Organic Growth (35 Hours)

• Facebook & Instagram Strategy (Advanced)
• LinkedIn Marketing & Personal Branding
• YouTube Channel Growth Strategy
• Platform Algorithms & Reach Optimization
• Community Building Techniques

🔹 Module 3: Advanced Content Creation & Storytelling (30 Hours)

• Content Pillars & Brand Voice
• Advanced Caption Writing
• Reels, Shorts & Video Content Strategy
• Visual Branding Consistency
• Trend-based Content Planning

🔹 Module 4: Social Media Advertising (Paid Campaigns) (40 Hours)

• Facebook & Instagram Ads (Advanced)
• Campaign Objectives & Funnel Setup
• Audience Targeting & Retargeting
• Budgeting & Bidding Strategies
• Ad Creative & Copy Optimization

🔹 Module 5: Influencer Marketing Strategy (35 Hours)

• Influencer Ecosystem (Nano to Macro)
• Influencer Discovery & Evaluation
• Influencer Outreach & Negotiation
• Campaign Planning & Execution
• Influencer Contracts & Compliance (Basics)

🔹 Module 6: Brand Collaborations & Campaign Management (25 Hours)

• Brand Campaign Planning
• Influencer Collaboration Models
• Product Launch Campaigns
• Event & Festival Campaigns
• Crisis & Reputation Management

🔹 Module 7: Analytics, Reporting & Optimization (25 Hours)

• Platform Insights & Metrics
• Campaign Performance Analysis
• Influencer ROI Measurement
• Reporting Dashboards
• Optimization Techniques

🔹 Module 8: Tools & Automation (15 Hours)

• Social Media Management Tools
• Scheduling & Automation
• Influencer Marketing Platforms (Overview)
• Social Listening Tools

🔹 Module 9: Freelancing, Agency & Career Skills (15 Hours)

• Freelance Social Media Business Model
• Client Pitching & Proposal Writing
• Pricing & Contract Basics
• Portfolio Development

🔹 Module 10: Live Campaign & Capstone Project (30 Hours)

• Live Social Media Campaign
• Influencer Collaboration Project
• Paid Ad Campaign Execution
• Final Report, Presentation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 280–300 Hours

📝 ASSESSMENT & CERTIFICATION

• Assignments, Campaign Work & Tools Usage: 40%
• Live Project, Capstone & Viva Voce: 60%
• Successful learners will receive
• Advanced Certificate in Social Media & Influencer Marketing
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES

• Social Media Manager
• Influencer Marketing Executive
• Brand Community Manager
• Paid Social Media Specialist
• Digital Marketing Agency Executive
• Freelance Social Media Consultant

🚀 PROGRESSION PATH

• Diploma in Digital Marketing & Online Advertising
• Diploma in Creative Media & Branding
• Advanced Specialization in Performance Marketing