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Advanced Certificate In SEO & SEM(S-S&S-5587)

Last updated Jan, 2026
Certified Course

₹5,000 ₹7,000

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Course Includes

Duration6 Months
Enrolled0
Lectures72
Videos0
Notes0
CertificateYes

What you'll learn

Duration: 6 Months

Course Type: Advanced Certificate Course

Mode: Classroom / Online / Hybrid

Target Audience: Graduates, Job Seekers, Digital Marketers, Freelancers, Entrepreneurs

🎯 COURSE DESCRIPTION

The Advanced Certificate in SEO & SEM is a performance-oriented digital marketing program focused on search engine optimization (SEO) and search engine marketing (SEM / Paid Ads).

This course is designed to make learners job-ready by providing deep knowledge of organic ranking strategies, paid advertising campaigns, keyword research, analytics, and conversion optimization.

By the end of the course, learners will be able to plan, execute, optimize, and report SEO and paid search campaigns for businesses, agencies, and clients.

📌 ELIGIBILITY

Minimum Qualification: 10+2 / Graduate (Preferred)
Basic Computer & Internet Knowledge: Required
Digital Marketing Fundamentals: Recommended

Course Syllabus

🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: Search Engine Fundamentals & Strategy (20 Hours)

How Search Engines Work
Search Algorithms (Overview)
Organic vs Paid Search
Search Marketing Funnel
SEO & SEM Strategy Planning

🔹 Module 2: Advanced Keyword Research & Competitor Analysis (30 Hours)

Search Intent & Buyer Keywords
Keyword Research Tools (Advanced Use)
Long-tail & Transactional Keywords
Competitor Keyword Analysis
Keyword Mapping & Planning

🔹 Module 3: Advanced On-Page SEO (35 Hours)

Website Structure & URL Optimization
Meta Tags Optimization
Content Optimization for SEO
Internal Linking Strategy
Image & Video SEO
SEO-friendly Website Practices

🔹 Module 4: Technical SEO (30 Hours)

Website Speed Optimization
Mobile SEO & Core Web Vitals
Indexing, Crawling & Sitemap
Robots.txt & Canonical Tags
Basic Technical SEO Audits

🔹 Module 5: Off-Page SEO & Link Building (25 Hours)

Backlink Fundamentals
White-hat Link Building Strategies
Local SEO & Google Business Profile
Online Reputation Management
SEO Penalty & Recovery Basics

🔹 Module 6: Search Engine Marketing (Google Ads) (45 Hours)

Google Ads Account Setup
Search Ads, Display Ads & Video Ads
Keyword Bidding & Quality Score
Ad Copywriting & Extensions
Conversion Tracking
Campaign Optimization & Scaling

🔹 Module 7: Landing Page & Conversion Optimization (20 Hours)

Landing Page Structure
A/B Testing Basics
Call-to-Action (CTA) Optimization
User Experience for Conversions

🔹 Module 8: Analytics, Tracking & Reporting (25 Hours)

Google Analytics (GA4 – Intermediate)
Google Search Console
Paid Campaign Tracking
SEO & SEM Reporting
Performance Metrics & ROI

🔹 Module 9: Local SEO, E-commerce SEO & Advanced Use Cases (20 Hours)

Local Business SEO
E-commerce SEO Basics
Marketplace SEO Overview
Voice Search & AI Search Trends

🔹 Module 10: Live Project & Capstone (30 Hours)

SEO Audit Project
Live Google Ads Campaign
Keyword Ranking & Traffic Analysis
Final Report & Presentation

🧮 TOTAL LEARNING HOURS

Approx. 280–300 Hours

📝 ASSESSMENT & CERTIFICATION

Practical Assignments & Tools Usage: 40%
Live Project, Campaign & Viva Voce: 60%
Successful learners will receive
Advanced Certificate in SEO & SEM
issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES

SEO Executive / Analyst
SEM / PPC Executive
Search Marketing Specialist
Performance Marketing Executive
Freelance SEO / Google Ads Consultant
Digital Marketing Agency Executive

🚀 PROGRESSION PATH

Diploma in Digital Marketing & Online Advertising
Advanced Performance Marketing Specialization
Analytics & Conversion Optimization Programs

Course Fees

₹7000/-

Discounted Fees

₹ 5000/-

Course Duration

6 Months

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