🧩 COURSE SYLLABUS (MODULE-WISE)

🔹 Module 1: Digital Marketing Strategy & Planning (20 Hours)

• Advanced Digital Marketing Ecosystem
• Buyer Persona & Customer Journey
• Digital Marketing Funnel
• Campaign Planning & Budgeting
• Brand Positioning & Strategy

🔹 Module 2: Advanced Search Engine Optimization (SEO) (40 Hours)

• Keyword Research (Advanced)
• On-Page SEO Techniques
• Technical SEO (Basics)
• Off-Page SEO & Link Building
• Local SEO & Mobile SEO
• SEO Tools & Performance Tracking

🔹 Module 3: Search Engine Marketing (SEM & Paid Ads) (35 Hours)

• Google Ads Overview
• Search, Display & Video Ads
• Keyword Bidding & Quality Score
• Ad Copywriting
• Conversion Tracking
• Campaign Optimization

🔹 Module 4: Social Media Marketing & Advertising (40 Hours)

• Advanced Social Media Strategy
• Facebook & Instagram Ads
• LinkedIn Ads Overview
• YouTube Marketing
• Influencer Marketing Strategy
• Community & Brand Management

🔹 Module 5: Content Marketing & Branding (30 Hours)

• Content Strategy Development
• Blogging & SEO Content
• Visual & Video Content Strategy
• Content Calendars
• Brand Voice & Storytelling

🔹 Module 6: Email, WhatsApp & Automation Marketing (20 Hours)

• Email Marketing Campaigns
• Automation Tools (Basics)
• WhatsApp Marketing Strategy
• Lead Nurturing & CRM Basics

🔹 Module 7: Web Analytics & Performance Measurement (25 Hours)

• Google Analytics (GA4 – Basics to Intermediate)
• Key Metrics & KPIs
• Conversion Tracking
• Campaign Reporting & Insights
• ROI Measurement

🔹 Module 8: E-commerce & Affiliate Marketing (20 Hours)

• E-commerce Marketing Strategy
• Marketplace Ads Overview
• Affiliate Marketing Basics
• Product Launch Campaigns

🔹 Module 9: Freelancing, Client Handling & Career Skills (15 Hours)

• Freelancing Platforms Overview
• Client Pitching & Proposal Writing
• Pricing & Project Management
• Resume & Portfolio Development

🔹 Module 10: Live Project & Capstone (35 Hours)

• Live Digital Marketing Campaign
• Website / Brand Promotion Project
• Ads Setup & Performance Analysis
• Final Presentation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 280–300 Hours

📝 ASSESSMENT & CERTIFICATION

• Assignments, Tools & Campaign Work: 40%
• Final Live Project & Viva Voce: 60%
• Successful candidates will receive
• Advanced Certificate in Digital Marketing
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES

• Digital Marketing Executive
• SEO / SEM Executive
• Social Media Marketing Manager (Junior)
• Digital Campaign Executive
• Freelance Digital Marketer
• Entrepreneur / Online Business Owner

🚀 PROGRESSION PATH

• Diploma in Digital Marketing & Online Advertising
• Diploma in E-commerce & Digital Business Management
• Advanced Specialization (SEO / Performance Marketing / Analytics)