Professional Certificate in LinkedIn Sales Navigator & B2B Business Development

Offered by: LTPL SKILL FOUNDATION

Duration: 20 Hours

Course Level: Beginner to Advanced

Training Mode: Online / Offline / Hybrid

Course Description

The Professional Certificate in LinkedIn Sales Navigator & B2B Business Development is a practical, industry-oriented training programme designed to develop professional skills in digital prospecting, business lead generation, client acquisition and B2B relationship management.

This course provides comprehensive knowledge of LinkedIn Sales Navigator, enabling learners to identify potential business clients, research target companies, find key decision-makers, develop targeted prospecting strategies and generate qualified B2B business opportunities.

Participants will learn how to use advanced search filters, Boolean search techniques, saved leads, account lists, buyer personas, alerts and other Sales Navigator features to identify relevant prospects and monitor potential business opportunities.

The programme also focuses on professional communication, personalised connection requests, InMail, email and telephone outreach, business proposal preparation, meeting management, negotiation techniques and lead conversion strategies.

Additionally, learners will receive practical training in Google Sheets-based CRM systems, lead tracking, follow-up management, employee performance measurement and business development reporting.

Through practical exercises, industry-based case studies and real-world business development scenarios, participants will develop the confidence and skills required to manage the complete B2B prospecting and client acquisition process.

Key Learning Areas

1. Introduction to LinkedIn and Sales Navigator.
2. B2B Business Development and Ideal Customer Profile (ICP).
3. Advanced Lead Search, Account