🧩 COURSE STRUCTURE (MODULE-WISE)

🔹 Module 1: Digital Business Foundations & Strategy (60 Hours)

• Digital Business Ecosystem
• E-commerce & D2C Business Models
• Market Research & Product Validation
• Pricing, Unit Economics & Profitability
• Business Planning & Roadmap

🔹 Module 2: Online Store Setup & Website Management (90 Hours)

• Shopify & WooCommerce (End-to-End Setup)
• Theme Customization & UX Basics
• Product Pages & Conversion Elements
• Checkout, Shipping & Tax Setup
• Store Security & Performance

🔹 Module 3: Marketplace Management (Amazon, Flipkart, etc.) (90 Hours)

• Seller Account Setup & Compliance
• Product Listing Optimization
• Inventory & Order Management
• Marketplace Ads & Promotions
• Seller Metrics, Ratings & Growth

🔹 Module 4: E-commerce Operations & Supply Chain (80 Hours)

• Order Lifecycle & Fulfilment Models
• Warehousing & Inventory Planning
• Logistics & Courier Integration
• Returns, Refunds & Reverse Logistics
• Vendor & Supplier Management

🔹 Module 5: Digital Marketing for E-commerce (100 Hours)

• E-commerce SEO & Product Discoverability
• Performance Marketing (Google & Social Ads)
• Marketplace Sponsored Ads
• Influencer & Affiliate Marketing
• Product Launch & Scale Campaigns

🔹 Module 6: Payments, GST & Legal Compliance (70 Hours)

• Payment Gateways & Settlements
• GST in E-commerce & Invoicing
• Accounting Basics for Online Businesses
• Consumer Protection & Marketplace Policies
• Data Privacy & Cyber Security (Basics)

🔹 Module 7: Customer Experience & Brand Management (70 Hours)

• Customer Journey Mapping
• Customer Support Systems & CRM
• Reviews, Ratings & Reputation Management
• Loyalty, Retention & Subscriptions
• Brand Trust & Community Building

🔹 Module 8: Analytics, MIS & Data-Driven Decisions (80 Hours)

• Sales, Traffic & Conversion Metrics
• Google Analytics for E-commerce
• Marketplace Analytics & Dashboards
• MIS Reports & Forecasting
• ROI & Performance Optimization

🔹 Module 9: Automation, Scaling & Cross-Border E-commerce (60 Hours)

• Business Automation Tools
• Scaling Operations & Team Building
• Cross-border Selling (Basics)
• Risk Management & Business Continuity
• Growth Playbooks

🔹 Module 10: Entrepreneurship, Freelancing & Consulting Skills (60 Hours)

• Launching Your Own Digital Business
• Client Consulting Models
• Pitching, Funding & Partnerships (Basics)
• Pricing, Contracts & Negotiation
• Personal Brand & Authority Building

🔹 Module 11: Internship / Live Business Project (100 Hours)

• Live Online Store / Marketplace Project
• Marketing & Sales Execution
• Operations & CX Management
• Performance Review & Mentorship

🔹 Module 12: Capstone Project & Business Presentation (80 Hours)

• End-to-End Digital Business Plan
• Store + Marketing + Operations Integration
• Financials & Growth Strategy
• Final Presentation & Viva

🧮 TOTAL LEARNING HOURS

Approx. 900–950 Hours

📝 ASSESSMENT & CERTIFICATION

• Continuous Assessment, Assignments & Practical Work: 40%
• Final Capstone Project, Live Store & Viva Voce: 60%
• Successful learners will receive
• Diploma in E-commerce & Digital Business Management
• issued by LTPL Skill Foundation

💼 CAREER OPPORTUNITIES

• E-commerce Operations Manager (Junior)
• Digital Business Executive
• Marketplace Account Manager
• Growth & Performance Executive
• E-commerce Consultant (Entry Level)
• Online Entrepreneur / D2C Founder

🚀 PROGRESSION & ADVANCEMENT

• Advanced Performance Marketing Programs
• Startup Incubation & Mentorship
• International E-commerce Certifications
• Scale-up & Export-Focused Programs